The Power of Love and of Local Influencers

The first month of the year has shown us that influencer marketing has been gaining considerable popularity among local brands. However, if you’re one of the few who are still hesitant to take plunge into this new world of advertising, Valentine’s Day presents an excellent opportunity to try out this new strategy, as the holiday lends itself well to collaborative marketing with local influencers.
Valentine's Day Influencer Marketing

When you think of Valentine’s Day, you probably think of flowers, chocolate, and maybe even jewelry. But Valentine’s Day is not just for lovebirds. In fact, quite a lot of people also buy gifts for their parents, their children, their friends, even for their pets. So if your business doesn’t have anything to do with the above, no need to worry. These are not the only products that thrive during this season.

To help your brand get noticed by those who are most likely to be thinking about it and take advantage of the power of Social Media, here is our step-by-step guide on how to promote your brand with local influencers and join in on the lovey-dovey fun this February.

Step 1. Choose your product and make it lovely

Whether you own a family restaurant, a coffee shop, a winery, an online shop, a beauty salon and the list goes on, the opportunities for your brand to capitalize on this holiday are literally endless. All you have to do is choose the products or services that fit the season best and let local influencers spread the love. Jewelry, wine, chocolate, flowers, lingerie, electronics, books, coupons or bookings for premium services… practically anything goes. But in the remote possibility you don’t have any product or service that would particularly say I love you, go creative, style your product and your business right from the heart and make it lovely.

Step 2. Create your brief for local influencers

Now that you chose the product most dear to you, it’s time to write down how you want local influencers to promote it. Think social media platforms, depending on the demographics of your customers. For instance, if you’re targeting millennials, Instagram is the place to go, while Gen Z is 90% on TikTok.

Also consider how you want the content creators to deliver your message – photo or video content, posts, stories, or reels… it’s basically up to you. Describe your product or service in detail, including images and examples. If you want them to include something specific in their stories or posts, such as a link to your website or a hashtag, make sure you also specify this.

Read here to learn more about how to create an effective brief for local influencers.

Step 3. Select your favourite local influencers

The brief we just mentioned will help you find the perfect local influencers to promote your business. Once you define the brief, you can set the minimum number of followers for local influencers, their location, gender, age and interests, select among the ones that apply to your offer or campaign and see the results of their posts, stories, or reels.

Now that you know how to use local influencers to promote your business this Valentine’s Day, don’t hesitate to bring out your most romantic side. With FameUp, you can easily and quickly find the right influencers, reach out to them at scale, manage your campaign or offer and see their performance, all-in-one.

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