TikTok Is Here! 5 Reasons to Include TikTok Influencers In Your Marketing

Yes, you got it right! Good news travel fast – TikTok collaborations are now available in FameUp!

One of the most downloaded apps in the world, there’s no denying TikTok is currently the king of social media, establishing itself as the perfect platform for consumers, creators, and brands alike and changing the world of consumer engagement. Even though TikTok is presented as something of a young person’s game, that couldn’t be further from the truth. Launched in 2018, it has rapidly been adopted by generation Z, followed shortly by millennials, therefore, if your business targets these demographics, TikTok is the place to be, with engagement and brand loyalty at an all-time high.

By riding the TikTok influencer marketing wave, your business could tap into a vast and still growing community of engaged consumers. Continue reading to discover why you should integrate TikTok influencer marketing into your strategy for 2022 and how to leverage it to your benefit and boost your brand’s visibility.

Why is TikTok great for influencer marketing?

TikTok is fun and creative. It brings the exciting opportunity to reach new audiences and work with talented creators and proves to be an essential marketing tool. Let’s see why.

1. TikTok is where your audience is

If your target demographic is under 25, it makes sense to focus your social media marketing efforts on TikTok. Moreover, with approximately 40% of millennials being active TikTok users, it’s definitely worth using this platform to promote your brand.

2. The organic reach is unprecedented

The right moment for joining the TikTok influencer marketing trend is right now. Being a relatively young app, it is still in its golden age of organic reach. Before it gets to the content saturation point that is inevitably going to happen (just as it happened for Facebook and Instagram), every brand’s marketing strategy should include TikTok as a platform. Get onboard and you’ll be rewarded for it.

3. You get your message across almost instantly

TikTok’s algorithm is so precise, it’s almost frightening. After just half an hour of scrolling through the app users are served tailored content based on their interests, no matter how niche. In other words, it shows you the exact type of content you want to see. This is fantastic news for brands! You can easily get your content being shown to the audience who actually wants to see it without having to spend time and money into audience data mapping.

4. You create an authentic connection with your audience

Influencers have grown in popularity on TikTok as a result of their ability to quickly and easily establish a genuine connection with those who follow them or watch their videos. People are more likely to trust someone with whom they feel connected. On TikTok, influencers can quickly build up trust, and their followers will be excited to see the brands and products they choose to promote.

5. Your message has ​higher chances to go viral

Unlike other social media, TikTok democratizes content in a fresh and unique way, by prioritising the content and not the popularity of the person posting this content. The number of followers does not directly affect what content shows us in the feed. What does this mean for your business? In short, your message has the potential of going viral, without being influenced by the size of the content creators’ audiences.

As a business owner or marketer, adding another social media network to your radar may seem daunting, but it’s definitely worth considering developing a TikTok plan for influencer marketing. With over 1 billion active users and engagement rates 5 times higher than other social platforms, TikTok has opened a new era where customers spend considerable time watching short and authentic videos. To get an advantage over your competitors, you need to spread your word, boost your brand engagement and increase the discoverability of your content with TikTok.

To do so, you can either manually look for your favourite influencers and reach out to them for collaboration offers, or you can think bigger and consider working with influencers at scale. Instead of working with only a few content creators, a large-scale collaboration presents the benefit of having tens, hundreds, even thousands of influencers promoting your brand simultaneously. Imagine the impact!

FameUp helps brands connect with tens of thousands of local influencers with interests ranging from Fashion and Beauty, to Sports and many others, who already use and love their products or services. Join our community to unlock instant branded content from creative and influential TikTok users and promote your business efficiently with minimum costs. 

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