Why is Influencer Marketing the Spice of Christmas Campaigns?
‘Tis the season! The busiest yet most profitable time of the year is here. Brands of all sizes are investing in strategies that provide better ROI for their Christmas campaigns. Most probably, so are you.
You know that the biggest advertising challenge during this extremely busy season is to capture the attention of your consumers. It’s no secret - people are getting better and better at ignoring ads. So what do you do? How do you make sure you reach the right people? Here’s a thought: how about advertising with them, instead of advertising at them.
Let’s see why!
Benefits of influencer campaigns:
1. Integrity, proof and authenticity
Influencers build strong relationships with their followers. Their audience trusts them, shares their opinions and beliefs, and respects their recommendations. Consumers always lean towards trusting people closer to home that are more genuine and relatable. As a matter of fact, the percentage of young people who prefer connecting to influencers over traditional celebrities is 70%. It’s precisely this feeling of integrity and authenticity that creates trust, which is fundamental for impactful marketing campaigns.
2. Cost efficiency
Not only are influencers marketing campaigns more relatable and feel more natural, they are also cost efficient. Let’s go back a bit to the established audiences that influencers have on social media. Why spend extra money just to test and find your market? Maximize your reach and cut down your costs this Christmas with the help of local influencers. Remember, you’re not just selling people a product or a service. You’re selling an experience, a feeling. And feelings are priceless.
3. Easily accessible
Digital and social media outsmart print or TV advertising. Not only in what audience targeting is concerned, but they’re also way cheaper. But what do you do with the big chunk of internet users that rely on ad-blocking plug-ins? Doesn’t that make digital advertising redundant? Influencer marketing is the far more reasonable option, especially this busy time of the year. Communicate your Xmas offers straight to your market with the help of tens of thousands of local influencers.
Now that we went over why you should integrate influencer marketing in your Christmas campaigns, let’s see how you should do it.
The four commandments of setting up a successful influencer marketing campaign
Knowing exactly what you want to obtain is vital to launching a great influencer Christmas campaign. In short, that’s your key. But that depends on four major factors:
- What do you want to promote?
Think about what you want your market to know. Do you want them to learn about your Christmas gift sets or offers? Do you want your potential customers to notice your brand? Take a couple of minutes to write this down. It will help you later on.
- Who do you want to target?
Increase the level of trust people have in your brand by working with influencers who are already in your market’s area of interest.
- How large is your budget?
The answer to the budget question is always the same – the bigger your budget, the bigger the number of influencers you’ll be able to work with, and the wider the audience you can reach.
- How many influencers are you planning to work with?
This question goes hand in hand with the previous one. Start by defining your reach goal and keep in mind that if your budget allows you to collaborate with multiple influencers, you will be able to reach a bigger audience.
A clear understanding of what you want to achieve from your influencer marketing Christmas campaigns will ensure more successful collaborations. We’ve listed a few examples and pro tips for influencer marketing across the most popular industries. Read here to learn more.
Finding the right influencers and developing the right campaign brief might seem time consuming, especially if you want to do it yourself. But with our expertise in influencer marketing strategies and campaigns, we’re here to help you find the perfect ambassadors for your brand and create a foolproof brief in no time.
Merry influencer marketing to you all!