Christmas Influencer Campaigns Pro Tips and Examples

If you are a small business owner, a marketer working for a large corporation or agency, or even a freelancer who wants to share their passion, news, and offers with their audience, influencer marketing is a must when it comes to increasing your brand awareness and gaining new customers.

The ways you can use social media influencers are plenty, that’s why we put together this article to inspire you and help you set up your best Christmas campaign yet.

Before going into specific examples, let’s go over the two most important steps in planning your influencer campaign.

1.Understanding your audience

First and foremost, you need to know your audience. Are your customers men or women? Where do they live? What do they like? What do they want to see? Think demographics, interests, and behaviours to make sure your campaign is tailored to your audience.

2.Defining the goals of your campaign

Decide what you want your campaign to achieve. Do you want to increase your sales? Do you want to raise awareness for your brand? Whatever your goal is, you should define it early on and plan on it.


Ready for influencer campaign examples? Let’s take a look!

Beauty & Fashion

You guessed right – if your brand or products fall into the beauty industry, then collaborating with beauty influencers is the right way to go for your Christmas campaigns. As far as the content is concerned, think short videos, Instagram reels, posts and stories. A thing of beauty is a joy forever; invite influencers to  showcase real products or services and allow your audience to see them being used in real time to get a true sense of their qualities. Just imagine choosing your favourite influencers out of more than 100.000 FameUppers and working with your favourite ones to promote your products with Christmas related lifestyle shots. 

Lifestyle, Fitness, Health

Working with lifestyle influencers opens multiple possibilities, from the classic Instagram post, to reels and videos. Show off your brand and invite influencers to promote your services. Or better yet, have a few of them visiting your business and trying out all you have to offer. Think about how you’re helping your customers during this holiday season, whether they want to exercise more, lose some weight, eat healthier, or switch to a jollier lifestyle overall. This is a great time to give back so you should consider offering a few products or services for free and drive more brand awareness, engagement and sales. Isn’t that what you really want for Christmas?


If you’re into hospitality and food service, consider these tips to amplify your brand’s reach and increase awareness. If you’re a brand new business, throw a grand opening and invite a few influencers to create buzz around your event. You can even do a “behind the scenes” sneak-peak and show off your chef preparing your tastiest dish. Offer complimentary meals or accommodation packs and let your food or services speak for themselves. Are you open on Christmas and New Year’s? Spread the word through FameUppers and start taking reservations.

Online shops

Christmas is all about gifts; the more gifts, the merrier. In case you haven’t already, you should consider getting some gift sets ready, offering free shipping, discounts, or even giveaways. If there are any particular products that you’re promoting this time of the year, why not try an unboxing campaign? Get the products list ready, wrap them up nicely and let FameUp help you out and reach the right carollers.

A clear understanding of what you want to achieve from your influencer marketing Christmas campaigns will ensure more successful collaborations. Read here to learn about the benefits and must haves of any influencer marketing campaign.

We’re hoping you found the above tips and examples useful. Whether you’re going with a Christmas giveaway, a photo contest, or even a collaboration with local influencers, make sure to also keep our guide on how to create a campaign brief in mind. 

Merry marketing to you all!

Other posts

A new step in the relationship between brands & influencers
TIPS & TRICKS when working with micro-influencers
Dear influencer, the first step is NOT always the hardest
Live life for FREE with at least 500 followers on Instagram
Micro Influencers are the FUTURE of your brand. Starting today.
Early Game Ventures, Daniel Dines and other angel investors invest EUR 2.5 million in FameUp
How-to: create a paid campaign with FameUp
Using the new Instagram feature: the LINK sticker