About Foodpanda

Foodpanda is a mobile food delivery marketplace owned by Berlin-based company, Delivery Hero SE, and operates in about 50 countries, including Romania.

The service allows users to select from local restaurants and place orders via its mobile applications, as well as its websites. The company has partnered with over 115,000 restaurants in 246 cities and works with over 80,000 delivery riders.

About Foodpanda

Foodpanda is a mobile food delivery marketplace owned by Berlin-based company, Delivery Hero SE, and operates in about 50 countries, including Romania.

The service allows users to select from local restaurants and place orders via its mobile applications, as well as its websites. The company has partnered with over 115,000 restaurants in 246 cities and works with over 80,000 delivery riders.

Challange

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Challenge

Well established in Romania, Foodpanda set its main objective to attract new users in their app. As their CPA (cost per aquisition) for online Ads was already higher than expected, alternatives were needed.

Campaign

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ullamcorper, mi fringilla commodo lacinia, nisl metus scelerisque nibh, sit amet pulvinar erat mauris vel massa. Integer nec ligula ante.

Campaign

The approach was to use the local influencers to promote a discount code for new users in the Foodpanda app: FOODPANDA15. The campaign took place in 2 phases on Instagram: first, for local influencers based in major cities of Romania (Bucharest, Timisoara, Iasi and Constanta) and then, at a national scale. Over 5000 local influencers took part in this campaign, thus reducing the overall CPA by more than 50%.

Results

0
Local influencers
> 0 K
New mentions
0
New users
+ 0 %
CPA optimization

Testimonials

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